Tag Archives: Marketing

Slogans, social media and competition drive students into libraries for innovative winners of 2014 E-Resource Promotion grants
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Since 2011, INASP has offered several small grants of up to $500 to libraries and consortia to assist them in promoting their online journals and books – or e-resources. In the  2014 cycle, librarians and library staff at universities in INASP partner countries came up with creative and imaginative ways to reach out to students, reaching over 7600 people through their activities. Some applicant institutions were finding that, while they had a high-quality and wide-ranging collection of e-resources, many students simply weren’t using them. At the Mwenge University College of Education (MWUCE) in Tanzania, a survey found that 38% of students had no awareness of e-resources. In most cases this was because they were not equipped with the skills or knowledge to be comfortable in accessing the resources. At Kenya’s United States International University (USUI) Library staff suspected that students found the library environment a ‘mystifying’ place, with e-resources the … Continue reading

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When marketing e-resources…
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This post was written by Ruth Gibendi. Ruth is currently the Senior Librarian at Meru University College of Science and Technology, Kenya, a constituent college of Jomo Kenyatta University of Agriculture and Technology. She has shared her experience in marketing electronic resources and given us some excellent ‘top tips’. The information below is drawn from her own experience and similar experiences of colleagues at Strathmore University library. 

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