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Tag Archives: Promotion
Slogans, social media and competition drive students into libraries for innovative winners of 2014 E-Resource Promotion grants
Since 2011, INASP has offered several small grants of up to $500 to libraries and consortia to assist them in promoting their online journals and books – or e-resources. In the 2014 cycle, librarians and library staff at universities in INASP partner countries came up with creative and imaginative ways to reach out to students, reaching over 7600 people through their activities. Some applicant institutions were finding that, while they had a high-quality and wide-ranging collection of e-resources, many students simply weren’t using them. At the Mwenge University College of Education (MWUCE) in Tanzania, a survey found that 38% of students had no awareness of e-resources. In most cases this was because they were not equipped with the skills or knowledge to be comfortable in accessing the resources. At Kenya’s United States International University (USUI) Library staff suspected that students found the library environment a ‘mystifying’ place, with e-resources the … Continue reading
Recently, I entered a poster presentation for a conference for the first time. My theme, Celebrating 20 years of INASP, was accepted for the 78th IFLA World Library and Information Congress last month. What I hadn’t counted on was the amount of competition — there were nearly 200 posters being displayed. So it wasn’t just being ready to talk people through your poster, there was also the challenge of getting their attention in the first place! Some exhibitors were dressed up or had extra incentives like sweets, bookmarks and keyrings — my favourite was the offer of a story from one of the Finnish public libraries.